Lost, lost, lost, lost, lost

Lost, lost, lost, lost, lost

That's right Lost is repeating. What's up with Lost? The new season just started and already they are showing repeats! This is the second week in a row of repeats! Why do they do that anyway? The season was just getting off to a great start and then they throw in repeats. Somebody please explain this to me. They have such awesome writers for this show, they can't be having writer's block already.

Could it be that November is Nielsen's Sweeps Month? The networks are no dummies...they start the season off with a bang to get you hooked on your favorite shows, then they hold the good stuff until the Sweeps start. Just what is Sweeps and how does it work?

The following is an excerpt from http://www.nielsenmedia.com/ : The heart of the Nielsen Media Research national ratings service in the United States is an electronic measurement system called the Nielsen People Meter. These meters are placed in a sample of 5,100 households in the U.S., randomly selected and recruited by Nielsen Media Research. The People Meter is placed on each TV set in the sample household. The meter measures two things - what program or channel is being tuned and who is watching. The People Meter is used to collect audience estimates for broadcast and cable networks, nationally distributed syndicated programs and satellite distributors.

Which TV source (broadcast, cable, etc.) is being watched in the sample homes is continually recorded by one part of the meter which has been calibrated to identify which station, network or satellite is carried on each channel in the home. Channel changes are electronically monitored by the meter. Nielsen Media Research gathers and maintains a database of information about source and time of telecast for TV programs, and when this information is combined with source tuning data from our sample homes, we can credit audience to specific TV programs.

Who is watching is measured by another portion of the Nielsen People Meter which uses an electronic "box" at each TV set in the home and accompanying remote control units. Each family member in the sample household is assigned a personal viewing button (identified by name or symbol) on the People Meter. The Nielsen Media Research representative who recruits the household links the assigned button to the age and sex of each person in the household. Whenever the television set is turned on a red light flashes from time to time on the meter, reminding viewers to press their assigned button to indicate if they are watching television. Additional buttons on the meter enable guests in a sample home to report when they watch TV by entering their age and sex and pushing a visitor button. Click Here to find out more.

I just wish they would get going and bring back the new episodes of Lost. The anticipation is driving me crazy!